Crime is a vicious circle. An effective response to crime must, at the front end, involve investment in early intervention to combat social and educational disadvantage to prevent vulnerable young people embarking on criminality in the first instance. After imprisonment, appropriate measures should be put in place to reintegrate ex-prisoners back into society, including comprehensive assistance with housing and work or training, for the benefit of the individuals themselves, as well as the communities to which they are returning. Giving former offenders a job is part of the solution. Any doubt it can work? WATCH this video led by Richard Branson.